Reversible puffer jackets, dry shampoo, CBD oils, freshly-made meals delivered on-demand to your doorstep, stretch-knit balaclavas emblazoned with the word Ski. These goods aren’t just for humans anymore, but they’re things you can actually buy, tailor-made, for your pets now. It begs the question: When did our pets become so fancy? Or a more pressing question: When did all of this become so expensive? The default answer these days—inflation—only goes so far as pricing on nearly all consumer goods and services are rising this year.

Keywords - Pet